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Citation flow is a metric developed by Majestic, a leading SEO tool, to measure the influence and authority of a webpage based on its link profile. It provides insights into the quantity of links pointing to a webpage from other sources. The calculation of citation flow begins with Majestic's extensive web index, which contains information about billions of webpages and the links between them. The algorithm analyzes this data to determine the citation flow score for each webpage. The basic principle behind citation flow is that the more incoming links a webpage has, the higher its citation flow score will be. Each link is treated as a vote of confidence or endorsement from another webpage. Majestic's algorithm assigns a numerical score ranging from 0 to 100 to represent the citation flow of a webpage. Higher scores indicate a greater number of citations and, therefore, a potentially higher level of authority. Citation flow is a cumulative metric, meaning that it takes into account all the links pointing to a webpage. It doesn't distinguish between internal or external links, or whether the links are dofollow or nofollow.

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